The recent launch of “The Google Shadow“ and “Google Cash Detective 2“ online tools leave one in a quandry: which is best?
In many ways, it depends on the style with which you approach your Adwords pay-per-click campaigns.
Google Shadow: Leaving the PPC Competition in the Dust
The Google Shadow tool allows you to throw massive numbers of PPC campaigns at Google with a tool that, once set up, practically writes the ads for you and generates campaigns at eye-popping, hopped-up-on-meth speed. I’ve never seen anything like it, and the thought that went into it is impressive.
It is certainly written for a professional PPCer from the “see what sticks on the wall” school of pay-per-click. It works great with either Clickbank, CJ, or any other kind of PPC campaigns.
The Other Side of the Coin: Google Cash Detective 2
Google Cash Detective 2, on the other hand, is a more sophisticated, thoughtful tool. If Google Shadow is the brash, impetuous younger brother, Goggle Cash Detective 2 is his better-behaved, smart-kid older brother from the “gonna be a surgeon” school of PPC.
Unlike the previous generation Cash Detective software, which ran on your own website (and caused hosting and other problems, from reports), this 2nd generation software is a technological leap forward.
It is hosted on THEIR OWN heavy-weight “cloud-computing” environment servers, which eliminates most of the practical hosting complaints about the earlier incarnation of Cash Detective. While it also integrates with Google Adwords campaigns, its most powerful feature is that it stores an enormous amount of recent PAST information on PPC campaigns; enter a keyword, and it will show you exactly how any searches, the cost per click, and how long the ads ran … and which ads were most profitable.
It also has the ability to take URL wildcard searches. For example, you can enter any Clickbank hoplink, and it will show you EVERY campaign running for that product, and who is profitable–and who isn’t. Talk about being stripped naked!
The competitors WITHOUT this tool are simply defenseless.
Most amazing, it does this WITHOUT asking you to wait two weeks for results, as most PPC spy tools do. It also costs about twice as much per month as Google Shadow, but is targeted at the deadly serious PPC professional who doesn’t intend to take any prisoners–and who DOES intend to see exactly what the most profitable campaigns are doing, and then steal their thunder, and eat them for lunch.
The Google Shadow: Brash, fast, and flashy.
Google Cash Detective 2: Silent, serious, and deadly.
Both have their niche, and in the end it may depend on your OWN personality as to which of these two outstanding Adwords PPC domination tools is best for you.
