In a shocking admission that his own software may not quite be able to withstand the March 10 launch power of Google Cash Detective 2, PPC Bully inventor Emil Paz recently offered up his own comparison of the two Adwords competitive intelligence tools.
PPC Competitive Intelligence Spy Tool Smackdown
While both have their advantages, it appears that the teeming crowds may be leaning waaaaay towards the “Google Cash Detective 2″ side and putting pressure on PPC Bully to respond. Point of reference — I have used both tools, so I am not just talking out of my hat.
Here are a few quick quotes from Emil about his PPC Bully software:
“There is a lot of hype lately around GCDetective. I got few questions from people asking me if GCDetective is better or not Vs. PPC Bully…”
“Behind GCDetective stands a true myth, Chris Carpenter. Chris is an Excellent Affiliate Marketer, I do appreciate him a lot, In fact when I first started in Affiliate Marketing I used to read Chris eBook “Google Cash”. It helped me a lot and very fast I turned to be an affiliate marketer myself.”
So kudos to Emil for not trashing a fellow competitor, not something you see much in the marketing world — a man of honor.
Emil goes on to state the differences between PPC Bully ad Google Cash Detective 2, as he sees them:
Google Cash Detective 2 or PPC Bully?
“If you hesitate to decide and consider getting your hands on GCDetective, you should know that GCDetective:
1. Supports USA only (which is a huge market)
2. You can use only the keywords in the Database (there are many KW there)
3. It Costs! (a high setup fee + $100/mo)
There are of course enough benefits in GCDettective and I believe it will be worth the pay. As long as you’ll decide to take action it will help you!”
In many ways, I think he accurately sums up the benefits of his own PPC Bully compared to Google Cash Detective 2.
PPC BULLY ADVANTAGES
- Much simpler interface, can use immediately
- PPC Bully supports 20+ countries
- PPC Bully can run campaigns in Japanese and French without even understanding the languages
- PPC Bully is cheaper ( ~ $49/month 500 keywords)
CONS: Keyword limits, must wait 2-3 weeks for data, no link of output to Adwords
GOOGLE CASH DETECTIVE 2 ADVANTAGES
- Immediate results from keywords already in database
- Google Automator interface transfer research to Adwords, PLUS monitors bids for highest ROI.
- Wildcard searches let you X-ray virtually any campaign, strips Clickbank hoplinks down to the bone to reveal EVERY person who runs a particular product campaign, etc
CONS: Expensive, not a toy, requires learning curve (training videos available), USA data only, limited to data already gathered (searches more as keywords are entered), not cheap.
In summation, Google Cash Detective 2 is a heavyweight professional PPC campaign tool with features and functionality far beyond anything else on the market. However, you will pay for it.
If you are a serious PPCer who knows how to make money with Adwords (or intend to be), this will just enhance your capabilities by making sure you ONLY target markets, keywords, and ads with a high chance of success.
PPC Bully gives you a small portion of this capability, but is much cheaper. If you are just getting your feet wet in PPC, PPC Bully might be the place to start if you are “Not sure” about surviving in the PPC environment.
If you plan to slap Google silly, and rip PPC profits out of Google’s greedy clutching little hands, then Google Cash Detective 2 is the way to go. Cost be damned! Just make so much that the monthly fee doesn’t matter.
I’ll let you look at each for yourself and decide: